Savage X Fenty: Micro-influencers, scaling diversity, and the value of creative freedom

Savage X Fenty: Micro-influencers, scaling diversity, and the value of creative freedom

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Lisa Perez, Head of Social Media and Influencer Marketing at Savage X Fenty, discusses the evolution of influencer marketing, the twofold value of micro-influencers and her top tips for securing internal buy-in for influencer activations.

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